MAFIA specialises in Art Direction & Brand Communication
We assists brands to shape a global strong vision through sensitivity & beauty.
We are experts in the world of Luxury, Fashion, Beauty/Fragrances and Jewellery.
MAFIA was established in Paris in 1968.
MAFIA provides the strength of the intimate knowledge in luxury, fashion, beauty and jewellery trades, based on long standing experience, offering a singular vision to the customers.
MAFIA advises and shapes the image of the brands with boldness and culture due to the deep and sensitive analysis of "the spirit of the time".
The creative process is at the heart of MAFIA's approach and at the root of the methods : shared know-how around an iconoclastic, challenging and influential strategic creation direction.
MAFIA's drive for every project conducts respect and complicity for the brands they work with. On all their requirements, from their strategy to global image (print, digital, events ...).
M A F I A, est. 1968, was the first communication and advertising agency created and run by women.
The name derives from the initials of the two founders: Maïmé Arnodin and Denise Fayolle (+ International Associates).
What marks a singularity : respect and ethics for creatives, products and consumers. MAFIA is attracted by street icons, pop culture and social and political news, allowing them to be in linked and in touch with current culture. MAFIA allows collaborations of distinctive personalities striving to shape a new creative world.